Insightful. Transformative.

With 30 years of corporate and franchise leadership, Scott Schultz
uncovers loyalty leaks and equips leaders with his C-Game Framework.

TRUSTED BY

CRISP Shared Services
The Arbinger Institute
Yum! Brands
Pizza Hut, US
Bridge Partnership

30

Years of Corporate &
Franchise Leadership

100+

Teams Empowered
& TRANSFORMED

+95%

Client Satisfaction
Rating

Hi, I’m Scott!

My story began at 14, scrubbing drive-thru pads at a KFC in Louisville, Kentucky. That experience got my foot in the back door of the restaurant. I learned how small breakdowns in communication and service ripple through an organization.

With over 30 years of experience in corporate and franchise leadership, I’ve held roles from managing big-box retail floors to leading restaurant teams and executive positions on both the franchisee and franchisor sides.
In each chapter, I witnessed how high turnover, uneven training, and fractured processes quietly erode culture and profitability.

Determined to solve those gaps, I earned my Certified Speaking Professional® (CSP) credential and became an ICF-certified coach (PCC). Then I founded The Franchise Success Group to bring field-tested solutions to franchise leaders everywhere.


From those real-world lessons I crafted the C-Game Framework—Curiosity, Connection, Consistency—which underpins every keynote, coaching engagement, and workshops. Today I draw on that blend of hands-on operations and proven methodology to seal loyalty leaks and build teams and systems that truly stick.

Scott Schultz taking a group photo with keynote attendees.
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→ Igniting curiosity, sparking genuine
connection, embedding consistent systems, and building cultures of enduring loyalty.

Scott Schultz with his dog.
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→ I recharge with travel adventures
alongside my wife,—and by finding calm in running, reading, and welcoming rescue animals into our home.

Scott Schultz with franchise leaders after a workshop session.
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→ To help franchise leaders build teams that thrive, operations that scale, and businesses that last.

“You can’t lead from purpose if you’re stuck in survival.”

SCOTT IS NOT YOUR AVERAGE KEYNOTE SPEAKER

SCOTT IS NOT YOUR AVERAGE KEYNOTE SPEAKER

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CERTIFIED AND ACCREDITED BY

National Speaker Association - Certified Speaking Professional Badge
iPEC Energy Leadership Index - Master Practitioner Badge
International Coaching Federation
National Speakers Association
EQ-i 2.0 Certified Badge
iPEC Certified Professional Coach Badge
ICF Professional Certified Coach Badge
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    “Engaging, Insightful, Practical”

    It was clear, engaging, and super relevant—it didn’t just check the boxes; it made me think, and gave me practical takeaways I can use right away. Definitely worth attending. TRUST THE PROCESS!!!


    — Sabrina | Global QA Executive

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    “Charismatic & Impactful Facilitation”

    I had the pleasure of going through a leadership development program led by Scott. I've been through many programs, and quite honestly I have a fairly critical eye when it comes to facilitation. Scott is an exception to this - he is by far one of the most impactful facilitators and program leaders I've encountered...

    — Kristin T. | Global Restaurant People Capability

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    “Inspires Collaboration & New Thinking”

    Scott is able to create an environment where teams build trust and collaborate in meaningful ways.
His program inspires new thinking and helps leaders find ways to connect and solve challenges together.
He’s also a great person and any team can benefit from his programs!

    — Josh F. | Global Food Safety Director

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    “A Pivotal Force for any Organization”

    Scott has comprehensive knowledge in restaurant/retails, and is a great talent in developing others. He is a life-long learner and an excellent coach in sharing his knowledge and helping his teams improve profits and performance.

    — Villa W. | Restaurant Financial Analyst

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    “Holy Wow, You Know you just got Coached by the Best”

    When I get off our call, I have clarity on a block that once held me back, and
    I show up stronger than ever.

    — Rachel | Director, Human Resources

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    “The Best I’ve Seen and Heard”

    Scott gives you the tools and resources you need to be successful—and shows
    you exactly how to execute them.

    — George | Operations Director

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    “A Dynamic Speaker and Facilitator”

    His interactions, examples, and relatability make the workshop a seamless experience. His humor makes the interaction alive and real.

    — Jacquelin | US Armed Forces Medical Executive

My Keynotes Aren’t Just Talks—they’re Transformation Engines

Transform Your Event with C-Game

Whether you’re planning a conference keynote or an intimate leadership retreat, I deliver actionable insights and high-energy engagement that leave your audience ready to seal loyalty leaks and lead with lasting impact.

Check icon Ignite Curiosity
Check icon Spark Connection
Check icon Embed Consistency